this the first article about web design principles and I will work on make it easy, short and simple.

1- Don’t make users think:

your design should be clear and obvious, don’t examine visitor patience, he should find what he looking for once website open and not to be confused or puzzled.

2-Don’t waste user concentration and Patience

by make it easy to him to get more effective benefits with a few steps, make him test the service with the little  effort as possible as you can.

3- manage your design to lead your user eyes where you want

before start design you should to determine what is the more important thing that you wanna it to be eye catchy  for user then work on it with your creative design.

4-take in your consideration that :

users often don’t’ read, but they scan so use clear fonts, use head lines and sub headlines in your website design